Yesterday, Apple officially announced its new M2 chipset. For those who do not understand processors, this may seem something uninteresting and completely unimportant. But in fact, this is another confirmation that some manufacturers will dominate the changing world of technology. Such companies are still few, but they exist, and they have more chances in the production of products that will be head and shoulders above competitors. To understand, let’s look at why your chips are better than purchased, albeit good ones.
New Apple M2 processor
The introduction of the M2 chip marks the debut of Apple’s second-generation Silicon processors. As the name suggests, the Apple M2 is the successor to the M1 chipset announced a couple of years ago and promises a significant performance improvement.
Apple’s new M2 chip uses Apple’s special ARM silicon and is built using a 5nm process technology with 20 billion transistors, which the company says is 25 percent more than the original M1.
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The company also promises an 18% faster processor and a 35% faster GPU compared to the M1. Apple also claims that performance is about 1.9 times higher than that of the “last 10-core chip for laptops,” but does not directly name competitors.
How much more powerful is the M2 than Intel
If we compare with the models of competitors, the Intel processors of some generations lose to the novelty from Apple several, and sometimes even several dozen times. So the company compares its new laptops with the solutions that it also offered a few years ago before the release of the M1.
By creating its processor, the company understood what it needed. As a result, even though it uses the production capacity of other factories, it still seeks to reduce the cost of production. Every manufacturer spends money on development, layout, patents and other things. All of them strongly affect production and not just the process of creating a chip or its bundles.
Why do you need its own processors
But reducing the cost and gaining a competitive advantage while maintaining the same level of profit, although an important, but not a decisive factor in the advantage of own processors over purchased ones. The main thing is that the company can create what it needs. For example, Apple’s fresh chipsets use new cores of performance and efficiency. These are four high-performance M2 cores, 4 energy-efficient cores and up to 10 video processor cores (depending on the version). Also increased cache memory and memory bandwidth, and RAM is built into a single chipset. At the same time, thanks to the technical ability, combining RAM and SSD with a speed of 7000 GB / s gives fantastic results with lower costs of components.
But you can do all this only knowing what you want to get in the end, and standard solutions for this are poorly suited. Here the second advantage of their processors is manifested – their optimization for specific needs. That is, they are simultaneously much cheaper and better. You don’t have to choose one of the two.
At one time, Huawei also produced its own processors, but its business was quickly curtailed in 2019, imposing sanctions. To somehow survive, she had to switch to Qualcomm chipsets. Now we will not go into the political background of this process, but rather recall another processor that companies are developing for themselves. No, it’s not Samsung Exynos. It’s also interesting, but not in the same way as Google Tensor 2. Let it help to create Samsung, and the line is produced so far only for smartphones, but it is worthy of attention in the key of our conversation.
Google Tensor 2 Processor
Google’s next-generation flagship processor — the Google Tensor 2 — isn’t out yet, but it’ll still keep Samsung’s manufacturing process going. It will use the 4-nm Samsung LPE process technology, which is currently used by Snapdragon 8 Gen 1 and Exynos 2200. However, Qualcomm no longer supports this process, as it has now switched to the 4nm TSMC process for the Snapdragon 8+ Gen 1 SoC.
In addition, the Google Tensor 2 processor will use the ARMv9 instruction set. The Snapdragon 8 Gen 1 is the world’s first chip with an ARMv9 instruction set. ARM employees say this is the most important innovation in the last 10 years. In addition, the company also claims that this technology is the basis of the future 300 billion ARM chips.
Compared to the previous generation ARMv8, the ARMv9 instruction set will no longer be limited to the mobile/embedded market. It will also expand into new markets such as PCs, HPC, high-performance computing, and deep learning to meet global demand for increasingly powerful security systems and artificial intelligence.
It is here that it is worth giving another proof that your own chipsets are good. In the first generation of Tensor, the company was able to make a big breakthrough in terms of artificial intelligence performance. That’s what she needed. While game models require rough processing power, performing some specific tasks requires optimization.
So in the Google Pixel 6, some features simply can not afford other manufacturers. In particular, the company was able to further improve its already excellent photo processing algorithm. And at the same time, I configured it so that now it works on the device, bypassing cloud processing.
Sooner or later, all serious manufacturers will switch to their own processors. Until then, those who have already done so will have a competitive advantage. Their devices will simply prove to be more flexible, which will take them to another league. They will not be better in all respects, but they will be more diverse. Not everyone needs a powerful pickup. Someone is more suitable for a compact city car, someone – a sports car, and someone – a tractor. Well, you know what I mean. That’s what the new processors are bringing.