Stating that Nothing Phone (1) will not appear on the main world market, the company decided to talk about the distribution model of the device. She did this implicitly, mentioning it in passing at the end of the second part of the documentary. The fact is that the device will be sold on the system of invites (invitations), reminiscent of the sensational Clubhouse. By the way, in the same way at first, OnePlus smartphones were sold. As Carl Pey himself explains in the video, the company faced a difficult choice: to accumulate a large number of devices in warehouses for mass launch as other brands do or to start selling as early as possible, but in small batches – nothing can afford to release millions of devices at once.
As a result, the second option was chosen. Due to this, two issues will be solved: firstly, only the core audience, the most interesting fans in it, will be able to get the device. Secondly, Nothing will be able to avoid the situation familiar to those who tried to buy a scarce PlayStation 5, when the batch appeared on the site and in a couple of seconds was already sold out – there would be almost no chance to buy a Phone (1) in this scenario. Recall, that the official presentation of Nothing Phone (1) will be held on July 12.
Based on Nothing
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